Going outside the expected, trying different techniques, doing something different. This is what breaking rules is all about. Rebelling is fun and all, but there’s a purpose to it none the less. It’s about achieving different (hopefully better) results.
This is highlighted perfectly in a couple of Seth Godin’s latest posts about reorganizing retail space for better profit. It sounded like a decent idea as he’d written it on his blog. To him, it was a new untested idea, but it seemed obvious in the day and age of the internet.
His readers sent him email with their own thoughts and experiences. Apparently, most of them disagreed with him. Of course, those were the one’s who’d not done it. Guess who agreed with him? The one who didn’t spout off the assumed rules of business. The ones that got different results. Better results even.
Still, you can’t get better results if you aren’t willing to fail. If you keep following, if you keep copying the other guys, you’ll always be that person following the crowd. People don’t buy from followers, though. They camp outside stores days in advance to buy iPhones. Make your own rules. It won’t always work, but failure is essential to growth and progress.